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This toothpaste for babies is made of components of natural origin using the unique cold processing technology, allowing the preservation of components in their active state. It is prepared on a soft base which ensures quality brushing and doesn't injure the thin enamel of temporary teeth.Moreover,baby toothpaste requirements are especially strict as children are often unable to rinse their mouths and end up swallowing the toothpaste. That is why the formula of R.O.C.S. baby toothpaste contains organic herbal ingredients which are 100% safe if swallowed. They contain no fluoride, flavors, colors, sodium lauryl sulfate and parabens.